Privacy (UE-GDPR) & Cookies

Information Article 13 of Regulation 679/2016 “General Data Protection Regulation” (EU-GDPR)

Hereby SEAHORSEPOLESHOP, property of: Fly Away di Maurizio Balestreri - Via Venini 16 - 20127 Milan (MI) - VAT number: 04981850961, informs you that the data will be processed pursuant to and for the purposes of the Regulation (EU) 679/2016 “General Data Protection Regulation”. This Regulation provides for the protection of persons and other subjects with respect to the processing of personal data and that such processing will be based on the principles of correctness, lawfulness and transparency and the protection of your privacy and your rights. Your personal data, inherent and connected to your relationship with our Company, will be processed in accordance with the legislative provisions of the aforementioned legislation and the confidentiality obligations established therein.

  • Who we are: SEAHORSEPOLESHOP, property of: Fly Away di Maurizio Balestreri, with registered office and administrative headquarters in Via Venini 16 - 20127 Milan (MI) - VAT number: 04981850961, is the Data Controller: in fact it is the company that collects and processes your personal data, and, pursuant to art. 13 of Regulation (EU) 679/2016 “General Data Protection Regulation” (hereinafter the “Regulation”), provides you with the following information.

  • Purpose of processing: the data you are providing to us will be used for: (1) purposes related to the implementation of the obligations required by law, regarding the obligations required by law in the tax and accountant; (2) purposes related to the execution of the work for which the data were provided; (3) improve our commercial offer thanks to a better knowledge of the customers who frequent our stores and our site and their consumption habits, obtained through profiling, i.e. the analysis of consumption and purchases; (4) contact you – by telephone, post, e-mail, sms, mms – for advertising or commercial communications relating to exclusive advantages that SEAHORSEPOLESHOP, property of: Fly Away di Maurizio Balestreri, and its commercial partners reserve for customers as well as to find out about the Your level of satisfaction with our services. These communications may also be (5) specifically personalized based on knowledge of customers and their consumption habits.

  • What consequences in case of incomplete data: in case of failure or incomplete transmission of data, SEAHORSEPOLESHOP, property of: Fly Away di Maurizio Balestreri, reserves the right not to confirm, suspend or delete the user. Failure to fill in the data indicated as "optional" does not entail any consequences.

  • Your consent: In order to know your consumer preferences and thus improve our offer (purpose n.3), contact you or send you advertising or commercial material (purpose n.4), also personalized (purpose n.5), we need your explicit consent. If you do not intend to provide your consent, your data will still be collected and used for the sole purposes for which they were provided.

  • How we process your data: The data will be processed in compliance with current legislation and, in any case, in such a way as to guarantee its security, confidentiality, as well as prevent its disclosure for unauthorized use, alteration or destruction. The data is processed with automated tools and specific security measures observed to prevent data loss, illicit, incorrect or non-compliant uses of the data and unauthorized access. Furthermore, if you give us consent to use your data for the purposes indicated in no. 3, 4 and 5 the data relating to your purchases will be subjected to profiling, i.e. analyzed to allow us to know your consumption habits and consequently adapt our commercial and promotional offer, as well as possibly send you promotions and/or discounts that may be of your greater interest. Personal data are stored for the period of time strictly necessary to pursue the specific purposes of the processing for which consent was given.

  • To whom do we communicate your data: your data will not be disclosed or communicated to third parties. To pursue the purposes to which you have consented, your data may become known to: (i) partner companies of SEAHORSEPOLESHOP, owned by: Fly Away di Maurizio Balestreri, responsible for the management of our information systems; (ii) companies that on our behalf transfer data from paper to computer support and carry out the storage and processing service of computer archives; (iv) companies that take care of the enveloping and sending of promotions and advertising and the carrying out of promotional activities (limited to name, surname and address for sending general mail; e-mail address for sending electronic mailings; number telephone/cell phone for tele-marketing activities). These subjects will operate as external representatives, authorized to process personal data under the direct authority of the Owner or Manager, pursuant to art. 29 of Regulation (EU) 679/2016: the names of all external data processors can be requested by means of a communication to be sent to the addresses indicated below. Your data may become known to the people in charge and managers of the Marketing, Information Technologies and Customer Care Departments of SEAHORSEPOLESHOP, property of: Fly Away by Maurizio Balestreri.

  • What are your rights: By contacting the company via communication to be sent to SEAHORSEPOLESHOP, property of: Fly Away di Maurizio Balestreri, with registered and administrative headquarters in Via Venini 16 - 20127 Milan (MI) , to the attention of the Information Systems Manager, e-mail, you may at any time exercise the rights referred to in article 15 of the Regulation, including 1) obtain, without delay, confirmation of the existence or otherwise of personal data concerning you; 2) obtain: a) indication of the origin of the personal data, the purposes and methods of the processing, the logic of the processing carried out with the aid of electronic instruments, the identification details of the owner or managers, subjects or categories of subjects to whom the data may be communicated or who may become aware of it as managers or agents; updating, rectification or, if interested, integration of data; b) the cancellation, transformation into anonymous form or blocking of data processed in violation of the law; 3) object, in whole or in part, to the processing of personal data concerning him/her for the purposes of commercial information or sending of advertising or direct sales material or for carrying out market research or commercial communication.

  • Who is the data controller: SEAHORSEPOLESHOP, property of: Fly Away di Maurizio Balestreri - Via Venini 16 - 20127 Milan (MI) - VAT number: 04981850961, - has been appointed as the data controller. Information Systems Directorate, the name of whose Director, as well as an updated list of the other data controllers, is available via request to be sent pursuant to point 7) above.

Information on the use of Cookies

The SEAHORSEPOLESHOP website, property of: Fly Away di Maurizio Balestreri, uses cookies. As clarified by the Privacy Guarantor on, cookies are "small text files that the sites visited by the user send to the his terminal (usually to the browser), where they are stored before being re-transmitted to the same sites at the next visit by the same user". Cookies have the function of improving and personalizing your browsing experience. Cookies cannot load codes of any kind, convey viruses or malware and are not harmful to the user's terminal.

Below you can find all the information on the cookies installed through this site, and the necessary information on how to manage your preferences in this regard.

The SEAHORSEPOLESHOP website, property of: Fly Away di Maurizio Balestreri, uses:

  • Technical cookies for which user consent is not required. These cookies are essential for the correct functioning of our site and allow the user to navigate and view content. Their possible deactivation would lead to malfunctions of the site.

  • Statistical cookies (third-party) such as Google Analytics: a web traffic analysis service provided by Google, Inc., which uses cookies to collect and analyze related information in aggregate form to user navigation. Neither SEAHORSEPOLESHOP, property of: Fly Away di Maurizio Balestreri, nor Google associate your IP address with other data in their possession to directly identify you.

Deactivation of Cookies: if the user does not wish to consent to the installation of cookies, he can select the cookies to accept by clicking on the appropriate button on the first access screen and, subsequently, in the your personal area.